Halls of Ivy: Beyoncé Finally Found Her Niche

It is so exciting to see that Beyoncé has finally found her niche in her Adidas x Ivy collaboration. The past releases did not represent much of her as a brand. They didn’t represent her well-put appearance. We all know Queen B as a well-put, organised, well-coordinated Icon, right? Being ‘messy’ is rarely associated withContinue reading “Halls of Ivy: Beyoncé Finally Found Her Niche”

Repost: Beyoncé …The Strategist

I first wrote this article in January 2020. This is not just a fan reporting but a business graduate’s perspective. Beyoncé’s moves in the entertainment industry have not been stagnant, and have not been limited on being just a singer. She has proven over and over again that she is an overachiever …in most aspectsContinue reading “Repost: Beyoncé …The Strategist”