Halls of Ivy: Beyoncé Finally Found Her Niche


It is so exciting to see that Beyoncé has finally found her niche in her Adidas x Ivy collaboration. The past releases did not represent much of her as a brand. They didn’t represent her well-put appearance.

Beyoncé, Queen of the Entertainment Industry


We all know Queen B as a well-put, organised, well-coordinated Icon, right?

Being ‘messy’ is rarely associated with her or her Brand. Being fashion-forward is rarely associated with her or her Brand. Being fashion risqué is rarely associated with her or her brand.


Her Public Brand


When we think of Beyoncé, the first image that comes to mind is: perfect, expensive, high-end designs, evening gowns, formal clothes, high-heels.

Ama Qamata x Ivy Park #HallsofIvy


We rarely think of Beyoncé in mini skirts, boot-shorts, femme-fatale outfits, and ripped jeans. That would be Rihanna in our head. Right?


Beyoncé has built her brand to the point that it is extremely difficult to associated risks and “chaos” with her either in fashion or her life in general. 


So, maybe that’s why the first releases didn’t land so much with people.


Halls of Ivy


Halls of Ivy is landing for sure. And her reign will increase and last a lifetime. Why? Because when we see Halls of Ivy clothes, we think of office, going out on serious dates, high-class, well-put, well-presented, clean, ….just like Beyoncé. 


This means that we as fans can finally feel connected to her and her Brand through this release. Fans can finally wear the exact style or presentation of Beyoncé herself.


In Final Words

May the Queen of the Entertainment Industry prosper in her Ivy ventures …all the way up to that Billionaire status. It’s well-deserved.


Congratulations, Beyoncé. You did extremely well with this release. 

Buy her Ivy Brand on https://www.adidas.com/ivypark

Published by Mitta Xinindlu

Mitta Xinindlu is an author of books in fiction and nonfiction genres. She is a versatile writer and researcher. Her qualifications in academics include a Master of Science in Project Management and a Six Sigma Green Belt. A multilingual writer with a knowledge of ten languages. Her language skills range from elementary to native. She also knows Tech languages such as R programming and Python. Her work in writing has been featured in digital and print media. Media platforms include Parade Magazine, Thought Catalog, Psychology Today, and Your Tango Magazine, In 2019 PoemHunter selected one of her poems as a Poem of the Day.

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